Samuel Vinson

Samuel brings over 15 years of experience in the hospitality industry. He has managed bar programs and developed cocktail menus, gaining extensive knowledge of cocktail and flavour trends, beverage development, marketing, and bar and restaurant operations. He has a particular passion for agave spirits and thoughtful flavour design. Samuel is passionate about the human side of hospitality—believing that great beverages create opportunities for connection, conversation, and unforgettable experiences. This perspective guides his work in creating flavour-forward solutions that help customers elevate their menus while delivering memorable moments for their guests.